Apple could be in the pursuit of launching an ad-supported Apple TV+ plan soon, as noted by Business Insider, citing a series of recent hires.
The Cupertino-based company has hired ad executives from various companies – some from competitors, probably to work on this new tier. Observing Netflix, Disney and Max having ad-tier plans at lower prices, it’s no wonder Apple wanted to try, too.
An Ad-Based Apple TV+ Plan?
With Netflix, Disney and Max introducing their low-cost ad-tier plans to attract more people, Apple might do the same too. Business Insider reports that Apple has recently hired Joseph Cady, an ad executive who worked for NBCUniversal for over 14 years.
Specializing in data-driven and targeted advertising, Cady served Comcast subsidiary’s partnerships with Amazon, Google, TikTok and others earlier. He’ll work with Apple’s head of global ad sales, Winston Crawford, reports Insider.
The Cupertino-based company has also hired Chandler Taylor(formerly a video ads account manager at Peacock), Jacqueline Bleazey from FanDuel’s ad sales team and Jason Brum from DirecTV. All these hires hint at Apple’s plans for crafting a new ad-based tier, alongside it’s current subscription.
While Apple hasn’t explicitly mentioned that an ad-supported Apple TV+ tier is coming, it’s sensible to think that the company may launch one, considering it’s rivals had similar plans, which resulted in successful conversion from password crackdown practices.
Also, Apple increased it’s TV+ subscription prices from $6.99 to $9.99 a month in October, including the annual subscription(up from $69 to $99 per year), so introducing an ad tier is much more needed to stay relevant in the competition.
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