For digital advertisers, video gaming has opened up a whole new field of digital media opportunities. The immersive real estate involved in virtual environments continues to grow, whether it’s through smartphone gaming, homesteading applications, massive competitive online role playing games, or virtual world encounters.
In 2019, the video game industry reported $120 billion in sales, a figure that is expected to rise. Here’s how digital marketing and video games are related to each other!
What makes digital marketing so important?
In today’s world, a company’s progress is highly dependent on successful digital media campaigns. Digital marketing is much more of a must than that of an option. Digital marketing is more critical than any marketing strategy in the video games industry. The majority of its target audiences can be met via digital channels.
Typically, video games are synonymous with teenagers. According to surveys, the estimated age of a professional gamer is 31. The video game industry invests millions of dollars in product promotion. This emphasizes the importance of reaching out to gamers and persuading them to purchase a commodity.
Digital marketing, like the gaming world, has developed significantly over time. People today have far more opportunities to share news than they did a decade earlier due to the growth of new media & digital marketing services.
To attract the interest of customers, new media advertising relies on engaging particular markets with innovative campaigns. Modern game marketing tactics & digital marketing services have been brought to new heights by the videogame industry.
Digital Marketing is Becoming Part of the Gaming World:
In recent years, both digital marketing and also the gaming sector have seen tremendous growth. In 2021, advertisers are projected to spend 75% of their campaign expenditure on digital marketing services rather than conventional advertising. This means that digital marketing is effectively winning over.
Annually, a vast percentage of internet users all around the world play games. The video game industry will continue to expand forever, so digital marketers & digital marketing services providers need to consider how they’ll contribute and how they’ll devote their resources to it.
Reveling in the gaming community helps you to engage with a vast array of people who would otherwise be unavailable to online marketing. Tablets have made a big return among gamers, with gaming visits on smartphones growing significantly year after year, totally transforming the way content is consumed.
Knowing these facts about the games and other markets will greatly assist digital advertisers in reaching out to prospective customers.
Which are some of the best video gaming marketing campaigns?
Not all games are popular in being enjoyed and loved by gamers all over the world. Aside from the game’s performance and willingness to draw players thanks to its entertaining play, advertising tactics such as free online slots with bonus rewards, no download, no login use while advertising the gameplay a key role in making the certain game famous internationally.
In 2017, developing firms spent about $3.6 billion on promotions and advertisements, with this amount expected to rise to $5.5 billion by 2020! Here are the two of the best video gaming marketing campaigns;
Call of Duty: Modern Warfare
This game has captured the souls of players with mind-blowing previews and real-world graphics. They set the bar pretty high for those who want to start their own online games.
The brand was cautious not to use unrealistic features in their media attention campaigns despite producing impressive trailers to lure buyers. The organization needed to ensure that clients were not let down and that the needs were fulfilled.
Grand Theft Auto V
According to data gathered in May 2018, above 95 million copies were sold worldwide, generating a total sales of above $6 billion, the highest ever for any computer game or film! It’s also a Guinness World Record holder!
This world-record-breaking game was created by Rockstar North and released by Rockstar Games in September of 2013. Whenever it refers to total sales in the first 24 hours, GTA V has exceeded the old best set by Call of Duty: Black Ops II.
This work produced over $800 million on the very first day of its publication, meaning that nearly 11.21 million versions were sold globally! According to data gathered in May 2018, over 95 million copies were sold worldwide, generating a profit of far more than $6 billion, which is really the highest ever profit produced.
Summary
The most critical thing to remember is that the game market is still changing. The games based on virtual and artificial reality and eSports tournaments’ increasing success have all produced the latest digital marketing possibilities.
There’s no question that more corporations will understand the importance of immersive game environments and plan to integrate them into their marketing campaigns.
About The Author:
Aqib Ijaz is a content writing guru at Contenterist. He is adept in IT as well. He loves to write on different topics. In his free time, he likes to travel and explore different parts of the world.
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